Hey! I’m Gabriella.

I serve as a Digital Strategy Advisor to progressive and socialist campaigns, nonprofits, elected officials, and PACs. With deep expertise in organic social media and a background in community organizing, I work with my clients to use digital communications strategies and organizing tactics to move the needle on issues that matter.

My work spans from comprehensive digital strategy and creator engagement to email programs and guidance around implementing emerging tools like chatbots. Across every engagement, I focus on helping my clients use digital more effectively—saving time, money, and energy so they can direct resources to where they matter most. Check out my services here.

In a completely different lane, I am also a content creator in the pet niche, where I run accounts, with hundreds of thousands of followers across platforms, for my dog Edna the Runt. We have partnered with large brands like Chewy, Marc Jacobs, and TikTok, and we reach millions every month with daily short-form video and other content. Edna’s accounts also serve as a laboratory where I experiment with new tools and tactics, so that my clients can benefit from my learnings.